Wanich
SEO-first commerce platform for Thailand and regional operators

Grow search traffic, social demand, and seller operations from one stack.

Wanich combines storefront performance, seller tooling, social commerce operations, marketplace connections, and an API-first architecture built for teams that need more than a generic store builder.

Browse storefront Open seller console Read API docs
4 Purpose-built surfaces: storefront, admin, seller, and API.
SEO Server-rendered pages, canonical URLs, sitemap, robots, and structured data.
Per-store Channel connections so each store controls its own social and marketplace assets.
Open Dedicated API domain and documentation subdomain for integrations.
Solution pillars

Commerce architecture that fits operators, not just catalog pages.

Each track below links to a dedicated SEO page so search traffic can land on a relevant story instead of one generic homepage.

Social Commerce

Convert Messenger, Instagram DM, LINE, and TikTok traffic into trackable sales.

Use one operating model for Meta inbox, channel connections, fulfillment status, and seller workflows without stitching together separate tools.

  • Meta connection per seller account instead of central-only onboarding.
  • Unified inbox flows that keep Messenger and Instagram conversations attached to the right store.
  • Channel-level operations so each store can manage its own assets and access.

Read the full page →

Marketplace Integrations

Run Shopee, Lazada, and marketplace sync from one seller operating layer.

Give every store its own marketplace connection while keeping a single control plane for catalog, payouts, order routing, and reporting.

  • Per-store connection model for channels and marketplace credentials.
  • Commerce data stays inside the same product and order domain model.
  • Country-aware and seller-aware controls built directly into the back office.

Read the full page →

Live Selling

Prepare streams, comments, and checkout support from a stack that is built for commerce operations.

Use Wanich to support live-stream selling workflows, seller channels, payout operations, and post-stream order handling from one platform.

  • Dedicated Streams area for seller operations.
  • Meta live setup support inside the same seller-facing channel dashboard.
  • Operational links between channel setup, messaging, and order fulfillment.

Read the full page →

API-First Commerce

Use Wanich as a composable commerce backend with a dedicated API surface and documentation domain.

Separate the storefront, seller tools, and API traffic across purpose-built subdomains so teams can scale integrations, docs, and frontend delivery independently.

  • Dedicated API host for frontend and partner integrations.
  • Redoc-based documentation domain for discoverability and onboarding.
  • Domain-aware routing, CORS, and deployment controls already wired into the platform.

Read the full page →

Why this structure

Separate domains where it matters.

The storefront serves shoppers, the seller console serves merchants, the API serves applications, and the marketing site can focus on SEO without carrying product UI baggage.

web.wanich.co

SEO-first landing pages

Focused on search visibility, narrative clarity, structured content, and crawlable marketing pages.

wanich.co

Commerce storefront

Dedicated to shoppers, checkout, catalog browsing, and conversion flows without mixing in marketing-only concerns.

open.wanich.co

Integration docs

API teams and partners can discover endpoints, auth patterns, and route groups in a dedicated documentation surface.

FAQ

Questions teams usually ask before they commit.

Why not keep the landing page inside the main storefront?

Because the storefront has a different job. A landing site should be optimized for ranking, message clarity, and content expansion. Separating it keeps the commerce UI lean while giving marketing a space that can grow deliberately.

Can sellers connect their own social and marketplace assets?

Yes. Wanich’s current channel model supports per-store connections so each seller can own its own Page, inbox, and integration flow instead of being forced into a single central connection.

Is the platform API-first enough for partner integrations?

Yes. API traffic is separated onto api.wanich.co, and docs are published at open.wanich.co so frontend teams and external partners get a clearer integration boundary.

Next step

Launch the marketing site, sell on the storefront, and document the API from one repo.

API reference Seller operations